Integrated marketing communication on the Internet

The seminar will cover the basic elements of success to the participants learned how to use “viral and guerilla” elements in their promotions.

The seminar will cover the following topics:

• The idea and the concept of communication

• IMM - Integrated Marketing Communication

• Social networks and marketing related to IMM

• Media and marketing mix in the context of the IMM and the new media

• Two magic letters: PR

• How the public relations can make the brand identity and loyalty

• Development of the customer / user / client

• Analysis and measurement of communication and  evaluation of success